Blue Apron Email Flows

Refreshed the abandoned cart, welcome, cancellation, and re-activation e-mail flows by concepting and art directing all new assets and using our refreshed branding guidelines.

Creative Direction: Stephan Hoefnagels
Art Direction: Devin Kelly, Laura Mechling
Design: Devin Kelly
Photographer: Mike Krautter
Food Styling: Molly Corrigan
Prop Styling: Jenna Tedesco